Bots and Buns
profitability
What this case is about
Your client owns a famous burger chain in India with outlets near tech parks and shopping malls in Hyderabad, Bangalore, and Pune. The client has noticed declining profits over the last two years, especially in Bangalore, while profits have increased in the other regions. The client wants you to understand why profits have declined and how to improve them. Additionally, they are considering investing in coffee vending machines and want help evaluating this opportunity.
Objective
Identify the reasons for the profit decline in the Bangalore outlets and recommend actionable ways to improve profitability, as well as assess the coffee vending machine investment's viability.
Skills this case tests
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.