Fresh Coat
pricing
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a chemicals and paints company that has launched a new paint with a special feature. The company is unsure how to price it and asks you to recommend a price.
Objective
Recommend a price that covers the product’s costs while remaining within a defensible estimate of customer value, and explain the key assumptions.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Reading the data
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.