Tea Under Pressure
growth strategy
What this case is about
Your client is a tea seller on a college campus. A new Nescafe stall with more attractive and varied offerings is threatening the business. The seller wants to know how to respond and grow.
Objective
Recommend practical, immediate ways to grow the seller’s business while prioritizing the most promising options and identifying what should be tested before wider rollout.
Skills this case tests
Structuring the problem
Judgement and recommendation
Working the numbers
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.